Through The Static

August 22, 2008

India’s New Partnership: Bollywood and Hip-Hop

Filed under: Music,World News — disciplepete @ 2:54 pm

NYT:

NEW DELHI — Is Bollywood ready for Snoop Dogg?

The rapper once dubbed “America’s Most Loveable Pimp” by Rolling Stone makes his debut in India this summer, with a guest appearance on the title track of a highly anticipated Bollywood movie, “Singh Is Kinng.” The movie is set to open in August, but the title song is already in heavy rotation on some radio stations in India.

 

A fusion of hip-hop and bhangra with a simple chorus (“Singh is Kinng, Singh is Kinng, Singh is Kinng”), it features Snoop Dogg giving “what up to all the ladies hanging out in Mumbai” and rapping about “Ferraris, Bugattis and Maseratis.”…

…“I really dig how much music is infused with the movies” in Bollywood, Snoop Dogg said in an e-mailed response to questions. “Lots of hip-hop tracks sample Indian music, and a lot of their music sounds like it was influenced by hip-hop,” he said. “We’re putting together something real big” in India, that will include collaborations, live shows and “more movies with some of my Bollywood homies.”

“I’m coming to take over Bollywood,” Snoop Dogg promised during the video shoot. “I’ve never been able to come over there and do shows for you all, but now I’m going to come and do shows,” he said in a clip that the video’s promoters put on YouTube. “This is just the beginning.”…

…Snoop Dogg added: “Snoop Dogg’s got love for everybody. I like how the Punjabis get down; the way they dress is fresh and they got a real appreciation for music.” 

Check out the music video…well, fast forward like a minute, I don’t know what’s up with that intro. The track is pretty fresh, it’s cool to see Snoop rockin a Sikh turban. There have been hip hop elements in Indian music for quite a while, I haven’t heard of any American rappers appearing on Bollywood songs before though. I think Snoop definitely has what it takes to blow up in India…he’s just got that star quality about him.

Oh, I would be remiss if I didn’t add one of my favorite (fake, I’m assuming) pics of Snoop:

Indian Sitar Player
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