Through The Static

July 5, 2008

Memo to Obama: Moving to the Middle Is for Losers

Filed under: Drinking,Elections,Government,Politics — disciplepete @ 12:38 pm

Our boy Barack seems to be maneuvering to the center lately. In this article, Arianna Huffington argues that it’s a losing strategy. 

…the Obama campaign is making a very serious mistake. Tacking to the center is a losing strategy. And don’t let the latest head-to-head poll numbers lull you the way they lulled Hillary Clinton in December.

Running to the middle in an attempt to attract undecided swing voters didn’t work for Al Gore in 2000. It didn’t work for John Kerry in 2004. And it didn’t work when Mark Penn (obsessed with his “microtrends” and missing the megatrend) convinced Hillary Clinton to do it in 2008.

Fixating on — and pandering to — this fickle crowd is all about messaging tailored to avoid offending rather than to inspire and galvanize. And isn’t galvanizing the electorate to demand fundamental change the raison d’etre of the Obama campaign in the first place?…

The Obama brand has always been about inspiration, a new kind of politics, the audacity of hope, and “change we can believe in.” I like that brand. More importantly, voters — especially unlikely voters — like that brand.

Pulling it off the shelf and replacing it with a political product geared to pleasing America’s vacillating swing voters — the ones who will be most susceptible to the fear-mongering avalanche that has already begun — would be a fatal blunder.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: